The Changing World of Recruiting

Why Major Job Boards are Struggling to Deliver

The world of recruiting has undergone significant changes in recent years, especially in the post-pandemic era. As technology continues to evolve and workforce priorities shift towards achieving better work-life balance, recruitment strategies have had to adapt. While platforms like Indeed have long been the go-to solution for both recruiters and job seekers, even the industry giants are facing new challenges. For instance, just this past May, Indeed had to use its own platform to help the 1,000 employees it made redundant find new opportunities.

Recently, one of the biggest trends in recruitment has been the rise of in-house recruitment teams, often led by Talent Acquisition Specialists, who primarily rely on job boards to find their next employees. Whether it's an internal recruiter or someone working with job boards to attract candidates, this method has become a preferred choice for many companies. As a result, we often hear objections like, “We don’t need recruitment consultants; we handle it ourselves.”

However, that was true a year ago. Things are starting to shift in the sector. In fact, four out of five companies that used to say, “We do it ourselves,” are now rethinking their approach. They’re returning to recruitment professionals, like Senex Recruitment, to meet their hiring needs.

In this article, we’ll explore why the recruitment industry is changing. We’ll highlight several reasons behind the decline in job board effectiveness and propose alternative recruitment solutions to help businesses find the best talent.

The Changing Word of Recruiting -Why the decline in Job Board effectiveness?

Traditional job boards are facing significant challenges. Since its establishment, Senex Recruitment has collaborated with all the major players in the industry. Over time, we’ve observed a growing number of issues in how these platforms operate. In short, the key problem can be summed up in one simple phrase: job boards prioritize quantity over quality when it comes to applicants. However, what is the reason for this decline in quality, we speculate several reasons.

The need for clicks and web traffic on paid job boards

Job boards operate in an intensely competitive sector, with numerous companies all competing for Google rankings and marketing visibility. As a result, web statistics have become a crucial part of their sales strategy. To appear more successful than their competitors, job boards often focus on driving as much traffic to their websites as possible. However, the quality of this traffic is hard to measure. Therefore, although more candidates are applying for jobs, the applicant match to vacancy is extremely poor. Ultimately, it’s the quality that truly matters—after all, each vacancy only requires one successful applicant.

The "Application Overload"

The job market has seen significant disruptions lately. Ranging from significant changes to immigration policy in the UK after Brexit to a rise in company closures and restructuring.

What was once a streamlined platform for matching candidates with vacancies has now become an overwhelming marketplace. Job postings on platforms like Indeed attract hundreds, sometimes thousands, of applications. This surge in applications may seem like a recruiter’s dream, but it’s creating a massive challenge.

Companies using direct advertising now face the daunting task of sifting through a sea of CVs, many of which may not even meet the basic job requirements. The result? Qualified candidates are often lost in the noise, while businesses struggle to find the right fit, especially in niche sectors like science, engineering, and manufacturing.

Are Job Boards Overloaded?

It’s not just the number of applicants that’s become an issue. The very nature of job boards like Indeed is changing, and not always for the better. Algorithms that were designed to match the right candidates with the right jobs are now being overwhelmed by sheer volume. Job seekers, desperate for any opportunity, are applying to roles that may not be a good fit, just to get their CV out there.

This is further compounded by companies themselves not adapting their job listings to fit a changing workforce. Many job ads remain generic, outdated, or fail to address the realities of work, flexible schedules, or new skill requirements—creating a disconnect between what companies need and what candidates can offer.

Job Ads Can Get Lost

With thousands of job postings on a typical job board, listings can quickly become buried, especially if not frequently refreshed. To counter act this issue employers often need to pay for premium features such as highlighted listings or sponsored posts.

Smaller companies or those with fewer resources may struggle to get visibility among the competition, making it harder to attract top talent. Also, these costs are upfront, non-returnable and can rapidly spiral quickly out of control.

We have also seen what we call the Ryanair/Amazon effect. Whereby the likes of Indeed have tried to create a monopoly on job boards, acting as an aggregator/freemium site. Now they have achieved a supposed dominate market share their business model now seems to be to start charging excessively for the product. The success of this model is still to be determined.

Bland, sterile job boards leading to poor candidate engagement and brand awareness

Job boards don’t always allow for strong employer branding. There are exceptions, however but they normally come at a cost. Therefore, vacancies often become one of many and struggle to differentiate the company brand in a crowded market.

It has long been known that candidates on job boards apply to many jobs at once. It is also well known that the initial emotional engagement with a future employer starts at the point of application.

If a vacancy is one of many on a job board this will lead to a lack of personal investment in an individual application. Creating, problems further down the line.

Also, this can result in a generic candidate experience, reducing the likelihood of attracting top-tier talent who are drawn to unique company cultures and opportunities.

Are job board really tapping into the best candidates in the sector?

As mentioned before job boards are driven by site visits and clicks. Payment is up front and not determined by results. Therefore, the goal is to attract the most visitors and applicants.

Anyone, with a curiosity about the job market can apply, even if they do not have any real intention of moving jobs.

There has also been an increase of applicants seeking sponsorship to work in the UK which has increased traffic.

This can lead to wasted time on candidates who are not genuinely interested or committed to the roles they apply for. Also, if your company is not registered for sponsorship then this becomes a large increase in administrative tasks.

Competition for Top Talent

Taking account of all the factors, when recruiting for in-demand roles, especially in sectors like tech, engineering, or manufacturing, job boards may not be the most effective channel, as they are highly competitive.

Employers may struggle to attract top-tier candidates who are being targeted by multiple companies, especially if larger brands or those offering higher salaries dominate the job board listings. Additionally, the very best candidates, are unlikely to be actively looking for a job. Work seeks them and they wait to be headhunted.

The Changing World of Recruiting what are the Alternative recruitment solutions

A Need for Niche Solutions

These are just an outline of the major concerns we have heard from our clients in recent months as they move away from job boards.

So, what’s the alternative? How can recruiters and companies step up their game in a changing landscape?

Niche recruitment agencies are becoming more crucial than ever. These specialised agencies are not dealing with the mass-market approach of the major job boards but instead take a tailored approach to finding the right candidate for the right job. For example, in industries like science, engineering, and manufacturing, companies need candidates with very specific technical skills—something a platform like Indeed may struggle to consistently deliver.

What does it mean to take a tailored approach? We can summarise this succinctly.

“Senex Recruitment view every job as if it was a job at our own company. We help people find jobs as if we were searching for a job for a family member”.

Therefore:

  • We create advertising that stands out from the crowd, is engaging, well written plus google friendly.
  • Search across the market, headhunting the best candidates available
  • We speak to applicants, building an understanding of their requirements and putting your job at the forefront of their minds.
  • Represent your business as if it was our own building brand awareness.
  • Payment upon result. No upfront payment or costs.

Contact us to discuss how we can make a difference to your recruitment strategy. Of course, we are biased and for balance we have other suggestions.

Employee Referrals

Employee referral programs leverage existing staff to recommend candidates for open positions. Referred candidates tend to have higher retention rates and are often a better cultural fit. Offering incentives or bonuses for successful referrals can encourage participation.

LinkedIn and Social Media Recruitment

Platforms like LinkedIn, Twitter, and even Instagram allow companies to promote job openings and directly engage with potential candidates. This method helps target passive candidates who may not be actively looking on job boards but are open to new opportunities. However, it requires significant time and investment.

University and College Partnerships

Partnering with universities and colleges to offer internships, graduate schemes, or attend career fairs can help companies attract fresh talent. This method allows businesses to build relationships with students and potentially secure early access to graduates with relevant skills.

Internal Hiring and Promotions

Promoting from within or offering internal candidates the opportunity to apply for open positions can be an effective way to fill roles. It boosts employee morale, reduces onboarding time, and ensures that the candidate already understands the company culture.

Specialized Niche Platforms

Instead of using general job boards, companies can use niche platforms that cater specifically to their industry or profession. These platforms often attract more targeted and qualified candidates, which can improve the quality of applicants.

Up and coming job boards such as our advertising partner The Jobs Board often offer attractive and sometimes free advertising initiatives.

Remember, Google is an underrated tool when it comes to the job market. Google is driven by quality and is a secret weapon in the world of recruitment. Google jobs, is not a paid for service and requires the advertiser to provide consistent  high quality adverts. Therefore setting up job alerts here, will ensure you receive high quality vacancies.

Conclusion: A New Era in Recruitment

The world of recruiting is undoubtedly changing, and major job boards like Indeed are struggling to keep up with the pace of these changes. Companies are looking for more refined, specialised solutions. The future will likely be a driven by human expertise, with niche agencies leading the charge in delivering the right candidates for the right roles.

For companies, it’s time to rethink how they approach recruitment. Embracing technology while recognising the value of industry-specific expertise will be the key to thriving in this new world of work. For job seekers and employers alike, finding the right role is no longer just about quantity—it’s about quality, and knowing where to look.

Senex Recruitment is here to help in the changing world of recruiting.

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